This is because there is a reason why your grandmother was able to distinguish between good besan and bad besan simply by rubbing a handful between her fingers. Besan has a unique texture, a unique color and unique odor. Somewhere between the time when packaged food came into being and the time when cost-cutting came into vogue, besan began to contain ingredients other than ground chana dal. This adulteration was not known to most consumers except after they found their pakoda dense, their kadhi splitting or their ladoo failing to stick.
Pure besan means besan made purely from 100 percent chana dal without any adulterants, without any artificial colors and without any chemical bleaching. The besan offered by Hariom only has one ingredient – chana dal – and each batch is laboratory tested and FSSAI approved. Pure besan can be identified by its golden color, its fine and even texture and its nutty smell while adulterated besan usually comes across as chalky white in color. While blended or mixed grain besan varies in its performance in recipes such as kadhi, pakoda and cheela, the results remain the same with pure besan since it does not contain anything else in the flour.
The term purity at Hariom never meant to be any form of marketing tagline; it is the pure essence of our product. The process used to produce the Hariom Pure Besan uses chana dal as the only ingredient. The raw material goes through multiple cleaning stages, which removes all stones, husk, and other impurities from it prior to milling. No blending with other flours to reduce costs, no whitening with chemicals for appearance, and no cutting corners on the roasting and grinding process. You get the authentic besan as nature intended – golden, slightly nutty aroma and uniform throughout.
Being pure also implies undergoing laboratory testing and being certified by FSSAI prior to hitting your kitchen shelves. Compliance with the standards not only fulfills regulations but ensures that the besan works the way you expect it to.
Major Advantages
100% pure, just chana dal and no other ingredients
Multi-level cleaning process to eliminate stones, husk, and impurities before processing
No chemicals used to bleach or color-correct
FSSAI certified and laboratory-tested
Consistent in taste, texture, and color
Best Suitable For
Those who read labels and want a totally transparent flour
For traditional dishes such as kadhi, pakoda, and cheela where any impurities can affect taste and texture.
Individuals who have had bad experiences with inconsistent besan earlier and now want to be sure about the flour they purchase
FAQ
Q1. How do I identify pure besan?
Besan that is pure has a smooth texture, golden color, and subtle nutty aroma. It should not have a chalky white color and grittiness.
Q2. Is there anything other than chana dal in Hariom Pure Besan?
No, there are no preservatives or coloring agents used in it.
Q3. Can I cook with pure besan daily?
Yes, since there is nothing other than the chana dal itself, it is safe for cooking purposes daily.
Q4. How do I store pure besan?
Pure besan can be stored for several months if stored properly in an air-tight box.
Q5. Are pure besan and gram flour one and the same?
Yes, besan and gram flour are basically the same product made of ground chana dal.
